How to build a Professional Web Site is a very comprehensive, step-by-step Web Design/WebMaster "distance-learning" course. It is structured and offered to the wider Internet audience by Carlo Scodanibbio, international consultant and trainer, and replicates - identical in its content - the "Real World" course conducted by Carlo Scodanibbio at the University of Cape Town - South Africa - for many years.<BR> The main objective of this course is to make participants well acquainted with the HTML and the XHTML languages, the universal Internet languages. You will learn basic and advanced concepts of the HTML language "the hard way", in order to understand adequately its mechanisms and, gradually, you will become a Professional Web Site Designer, capable of understanding thoroughly any secret of the Net and of building dynamic, interactive, traceable, useful and "usable" Web Sites filled with live content.<BR><BR> The 3rd Module (Advanced Module: Lessons 21-30) will give you the final touches necessary to become a Professional Web Site Designer and WebMaster: creating dynamic Web Pages - beautifying them with artistic style - and achieving a "status" of total control and understanding of the present and future Internet. <BR><BR> Main topics covered in the Advanced Module:<BR> * Lesson 21. Cascading Style Sheets (CSS) 1: enhancing "content" through "form" - Basic concepts and definitions - Inline Styles - Document Level Styles<BR> * Lesson 22. Cascading Style Sheets (CSS) 2: External Styles - CSS Properties<BR> * Lesson 23. Cascading Style Sheets (CSS) 3: Analysis of all CSS Properties - precautions to be taken for non-CSS-capable Browsers.<BR> * Lesson 24. Cascading Style Sheets (CSS) 4: Practical applications of CSS<BR> * Lesson 25. Advanced Dynamic HTML (DHTML): what it is, how does it work - practical applications: Events Handling - Playing with the Status Bar - Date and Time utilities, Countdowns - Link Description and Rollover Effects - Image Swapping - Manipulating Layers and Changing Textual and Graphic Content - other cool DHTML effects.<BR> * Lesson 26. All about Web Protocols, Web Hosting, Housing and Domains: how to select the right Host - what feed-backs do you need from your Web Host - how to monitor "traffic" - when and how to register an Internet Domain - types of Domains - pro's and con's.<BR> * Lesson 27. Be found ! All about Search Engines and Directories: how to promote your Web Site (the hard work) - how to get "indexed" by Search Engines - how to make Search Engines work for you and "rank" high; tools, techniques, hints and tips - how to design a "Search-Engine-friendly" Web Site - how to "talk" to Search Engines "Robots" - how to monitor your status - Meta-Search Engines: what are they - how to get "listed" in Directories - Portals and Vortals: what are they, how could you benefit by getting listed.<BR> * Lesson 28. All about WebMastery: planning and organising Web Sites - maintenance tips - monitoring overall Web Site "impact" - planning for high "usefulness" and "usability" - organising downloadable content - tips and techniques for Copyright protection - how to restrict access to certain Web Site areas.<BR> * Lesson 29. An introduction to XML (Extensible Mark-up Language): structuring and manipulating data in a way which is understandable by machines and humans - More essential issues on XHTML (Extensible HTML): this is going to be the future Internet standard - How to create Web Pages that "validate" against XHTML specifications.<BR> * Lesson 30. Introducing the "E-Economy" and its 10 Core Principles: basics about E-Commerce (B2C and B2B), E-Business, E-Trading, E-Marketing, E-Advertising, etc. - all useful definitions and essential concepts - opportunities and threats of the E-Economy - technical (hardware and software) issues related to commercial Web Sites - main features of a Commercial Web Site - promotion, marketing and CRM (Customer Relationship Management) issues. |
