Brand is a one of the most valuable asset of any business. How is your brand performing? If you investing your money in brand growth and have a measurable results or you wasting significant funds? With Brand Evaluation Balanced Scorecard you will be able to answer these questions; you will make the process of branding more measurable and controllable. Brand Balanced Scorecard will give an overview over such branding metrics as Brand strength, Relevance, Credibility, Customer preference, Lifetime value, Revenue generation capabilities, brand added value.